Inside the World of Coca-Cola: What It’s Really Like Visiting This Atlanta Icon
Planning a trip to Atlanta and wondering whether the World of Coca-Cola is worth adding to your list? Same. I’d heard mixed reviews; some people raved about it, others said it was “overrated.” So naturally, I had to go see it for myself. Spoiler alert: I actually had a really fun time (and drank way too much soda).
Whether you’re a Coca-Cola die-hard, love a quirky museum, or just want to do something very Atlanta, here’s the lowdown on what it’s really like inside the World of Coca-Cola.
Where is the World of Coca-Cola?
The World of Coca-Cola is located in downtown Atlanta, Georgia, in the Pemberton Place complex, right next door to the Georgia Aquarium and Centennial Olympic Park. It's super walkable if you're staying nearby, and easy to get to via rideshare or public transport. Or if you’re driving yourself, there’s a parking garage right outside, so it’s super convenient to park and enjoy your day. Plus, it offers seriously stunning views of the Atlanta skyline, so be sure to snap some pics outside too!
Address: 121 Baker St NW, Atlanta, GA 30313
Tickets: Around $19 USD for adults (cheaper for kids + seniors)
Time: Allow about 1.5-2 hours to fully explore and taste every soda possible
Does the World of Coca-Cola Do Walk-Ins?
Yes! You can absolutely do walk-ins at the World of Coca-Cola, especially on weekdays or non-peak hours. But if you’re going on a weekend or during school holidays, I’d recommend booking tickets in advance via their website to skip the line and make sure you get in at your preferred time slot.
What’s Inside the World of Coca-Cola
Let’s get into it. The museum (or “experience” is probably a better word) is all about the history, culture, and marketing magic of Coca-Cola. But it’s not dry or boring, it’s colourful, nostalgic, interactive, and honestly really fun (especially if you’re a fellow marketer and/or Coca-Cola lover).
Here were my favourite parts:
The Tasting Room
This is the grand finale and absolutely the most chaotic-good part of the experience. You walk into a massive space with self-serve soda stations representing different regions around the world. There are over 100+ Coca-Cola beverages to try. Some delicious, some… not so much (IYKYK about Beverly). Make sure to try the Cucumber Sprite from Romania, it was one of my favourites!
The Coca-Cola Theatre
You start your visit with a short film that’s all about joy and connection (and yes, Coca-Cola). It’s nostalgic, beautiful and a little cheesy. But I’m not gonna lie, I teared up a little. I blame the fact that I’m a sucker for a sentimental montage, thanks to Coca-Cola!
The Vault of the Secret Formula
Now this one is super cool. There’s an entire area dedicated to the “secret formula” behind Coca-Cola’s iconic taste. You’ll go through interactive exhibits, crack codes, and see the vault where the formula is supposedly locked away. I’ve been told by multiple sources that it is, in fact, actually in there. Do you believe it?
The Coca-Cola Polar Bear
It wouldn’t be an exhibit without some Insta-worthy photo exhibits. Yes, there is a giant cuddly Coca-Cola polar bear mascot. Yes, you can take photos with him, so don’t miss your chance to get a photo with this timeless icon during your visit!
Vintage Ads & Memorabilia
This section surprised me the most. Coca-Cola has some of the most iconic advertising in history, and seeing the vintage TV spots, old-school vending machines, and retro signage was like stepping into a time capsule. A must-see for marketing nerds or anyone into nostalgia.
The Gift Shop
Now, the World of Coca-Cola gift shop really puts others to shame. It’s huge, and trust me, you will want to buy something. I walked away with a Coca-Cola coaster and a vintage-style tee. You can find all sorts of merchandise, including decorative items, apparel, and accessories, many of which are exclusive to the store. Make it personal by customising your own Coke bottle or can for less than $10, with personalised messaging and themes.
The best part is you don’t need a ticket to access the gift shop, as it is technically separate from the exhibits. So even if you’re in the area and just want to grab your customised Coke bottle, you can do that without having to pay for entrance to the exhibit.
Final Thoughts: Is It Worth Visiting?
If you’re in Atlanta, especially for the first time, I’d say YES, the World of Coca-Cola is worth visiting. It’s quirky, colourful, and something you honestly can’t experience anywhere else. It won’t take up your whole day, and it’s right near other major attractions, so it’s easy to slot in between sightseeing or lunch.
It’s probably not a repeat-visit type of spot, but it’s fun, unique, and a good mix of history, pop culture, and interactive exhibits. Plus, free Coca-Cola. Need I say more?
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Have you ever visited the World of Coca-Cola? Or tried Beverly and lived to tell the tale? Drop your thoughts in the comments or DM me over on @itsrubytravels